1 month ago
Lahore ( Pakistan)
Full Time

What is an SEO Specialist?

SEO specialists are marketing professionals who use research and analysis to improve a website’s ranking on search engines like Google. They find the most popular and relevant keywords used in search engine queries and insert them into websites, helping search engines find those sites and display them to web users. SEO specialists can work in digital marketing agencies or in in-house marketing departments.

Most SEO specialists have a bachelor’s degree in a related field, such as marketing or information technology. There are several well-regarded online courses that you can take to further improve your skills in search engine optimization, though the certifications that these confer are not required to work as an SEO specialist. The majority of online training in SEO does not have any prerequisites. Successful SEO specialists have excellent analytical, communication, and research skills, which allow them to understand clients and provide them with the best optimization possible.


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